Consumer Duty Nudges

The power of data. Personalised insights and triggers to provide on-brand, relevant messages directly to your customers at just the right time, helping them to get on top of their finances.

 
Moneyhub - Employee Benefits

Consumer Duty Nudges

Savings Booster Alert

Your non-essential spending last month was £435, this is 15% lower than your 3-month average of £512. This is a great opportunity to boost your savings.

Consider transferring the difference to your savings account and if you wish to do so, click HERE.

Transfer £77 to your savings account

Savings Booster Alert

Use transaction data from both current and savings accounts to identify people who have the capacity to save and could benefit from better interest rates.

Encourage people to move spare money from their current account to their savings based on their individual spending patterns.

Because Moneyhub can also detect connected savings accounts it knows if a consumer has enough money set aside for emergencies and can identify savings accounts into which spare money can be swept.

By tapping into personalised data, the nudge promotes financial wellness by increasing resilience. The surplus money can be used to create an emergency fund, a savings goal or to reduce debt.

Combine this with an account to account payment to seamlessly sweep the funds and make saving more intuitive and accessible.

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Product & Services Outcome

Promotes better value for money by encouraging savings from unused current account balance.

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Consumer Understanding Outcome

Go beyond ‘static’ bank statement data. Help consumers engage with daily banking by showing them where their money goes to help them understand the nature of their spending.

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Price & Value Outcome

Helps consumers get full value from their transactional bank accounts and data.

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Consumer Support Outcome

Demonstrate that you’re intervening to actively support those customers for whom a savings account can provide a better rate of interest than a current account.

Overdraft Avoidance Alert

In the last 2 months you used your overdraft for 28 days, resulting in a fee from your bank of £35.12.

You might want to consider other financial options that could be more cost-effective. For example, a personal loan might offer lower interest rates than your overdraft fees. To see your options, click HERE.

Explore personal loan options

Overdraft Avoidance Alert

Identify people in overdraft who don’t use the product in the way it was intended and do not have visible funds available elsewhere.

Assist users who are frequently or heavily into their overdrafts, suggesting potentially more cost-effective alternatives such as personal loans.

The alert is responsive to individual circumstances and uses this personalisation to promote more affordable options that could save money in the long term.

Because Moneyhub can detect overall indebtedness across a range of credit types it fosters financial responsibility and resilience, and helps collections staff and credit risk teams to provide potential solutions for managing debt and mitigating the effects of ongoing overdraft fees.

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Product & Services Outcome

Overdrafts are not designed for persistent, long term borrowing. Identify consumers or cohorts of consumers for whom alternative, cheaper borrowing might be more suitable.

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Consumer Understanding Outcome

Help consumers understand how they SHOULD be using their overdraft. Create tailored repayment plans or offer credit products that fit their circumstances.

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Price & Value Outcome

Identify those customers who routinely pay more for credit than is appropriate, relative to their income. Assess a borrower’s ability to pay and total indebtedness (in real time), to design treatment strategies targeted at those who can’t pay, or those that won’t pay.

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Consumer Support Outcome

Demonstrate that you’re intervening to offer support to those customers for whom an overdraft is not appropriate, before they incur fees and charges that may not be justified.

Upcoming Payment Alert

You have upcoming regular payments of £320 in the next 4 days. Your current balance is £210. Consider transferring money from your Chase savings account to ensure sufficient funds are available, which can help avoid potential overdraft fees or declined transactions. To transfer funds now, click HERE.

Make a transfer

Upcoming Payment Alert

Alert people that their account is going to have insufficient funds to cover an upcoming payment to provide time to cover the payment and avoid unnessary charges.

Where cash is visibily available elsewhere offer to automate a sweep to cover the shortfall. Demonstrate how you use data, in real time, to avoid foreseeable harm by helping consumers understand the choices available to them.

Proactively notify users when there may be insufficient balance for their upcoming payments, potentially preventing unexpected costs and overdrafts.

The alert is tailored based on the user’s detected regular payments and current balance, serving as an early warning system to prompt action.

This personalised insight enhances financial control and user confidence, allowing for better management of finances and avoiding the pitfalls of unintentional overdrafts.

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Product & Services Outcome

Enable sweeping of funds from other accounts to prevent unnessary charges and fees when payments fail.

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Consumer Understanding Outcome

Being proactive and preventing insufficient fund charges as well as making sweeping available to action a better outcome.

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Price & Value Outcome

Be transparent and clear about the fees that will be incurred when payments are missed.

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Consumer Support Outcome

Circa 50% of charges are refunded by customer support upon complaints related to unnessary insufficient fund fees. Reducing the cost of support and the customer experience.

Long-Term Gain Alert

We’ve noticed that you have a significant balance in your instant access savings account that doesn’t seem to be needed in the short term. Have you considered a fixed-term savings account or longer-term investment to improve the returns on your money? For more options, click HERE.

Explore savings account options

Long-Term Gain Alert

Identify people with more funds than 3 times their net monthly income in an instant access savings account and help them take an onward journey to longer term savings or investments. Increase interest available on cash or returns possible from investments.

Activated when users have a significant balance in easy/instant access savings accounts.

It prompts users to consider alternative financial products such as fixed-term savings accounts or investments, potentially offering better returns.

This alert aims to optimise user savings by encouraging diversification and growth of their assets, boosting confidence in their ability to enhance their financial health. This is particularly suitable for those users who can afford to lock away their savings for an extended period without immediate access needs.

Moneyhub can detect where a consumer does not make transfers, standing orders or direct debit payments to long term saving and investment products and can target those consumers who might be new to saving.

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Product & Services Outcome

Proactively help people move long term money out of accounts designed for short term use.

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Consumer Understanding Outcome

Use peoples’ transaction data to help match them to products that reflect the way they actually behave. Moneyhub can detect all savings and current account balances and transactions between them to create a profile of the user that can be matched to products that might be a better fit.

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Price & Value Outcome

Helping people to increase the rate of return they can earn, especially where easy access rates are low in comparison to other products.

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Consumer Support Outcome

Use peoples’ transaction data to help match them to products that reflect the way they actually behave. Moneyhub can detect all savings and current account balances and transactions between them to create a profile of the user that can be matched to products that might be a better fit.

Investment Potential Alert

You have a significant proportion of your net worth in cash. Investments are available with appropriate risk and return to make your money work harder than cash accounts can over the long term.

For more options click HERE.

View investment options

Investment Potential Alert

Where people have large proportions of their funds in cash accounts. By undertanding income, spending and net worth you can help them set aside the right amount of cash and express the investment returns that could be possible on the remaining balance.

Identify users who have a excess funds in cash accounts. Take into account their lifestyle and net worth. By doing so, it highlights potential opportunities for people to consider suitable investments, with the aim of enhancing their return potential.

This alert inspires confidence in users’ financial decision-making by demonstrating the possibility of wealth growth while maintaining their financial security.

It is specifically tailored for those people who have built a sufficient financial cushion, hence have the capacity to explore investment opportunities without jeopardising their short-term needs.

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Product & Services Outcome

Match appropriate products and services that create better financial outcomes.

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Consumer Understanding Outcome

Informed decision making around balancing short term and long term risk and reward.

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Price & Value Outcome

Information provided around price and value on holding large proportions of funds in cash and the alternative long term investment solutions available.

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Consumer Support Outcome

Appropriate interventions for guidance and advice for the benefit of the customer.

High-Interest Debt Alert

In the last 2 months you incurred £42.72 in credit card charges because you didn’t pay the balance off in full. You have sufficient funds in your instant savings account which earnt £4.75 in interest in the same period.

You might want to consider using some of your savings to pay off the balance on your credit card and avoid the fees incurred. To see your options, click HERE.

Review your debts & savings balance

High-Interest Debt Alert

Identify people who regularly do not pay off the entire balance on their credit card but are in a position to do so with visible funds available.

Triggered for people who are paying high interest on credit card debt, yet hold a balance in their savings account or have regular surplus monthly income.

It encourages people to strategically utilise their savings to offset high-interest debts, potentially resulting in significant cost savings.

The alert is tailored specifically for users who have both savings/ spare income and high-interest debts, offering a tangible solution to manage and reduce their debt. By doing so, it boosts their confidence and allows them to regain control of their financial situation.

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Product & Services Outcome

Influence behaviour to use the products as intented.

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Consumer Understanding Outcome

Enable consumers to understand the impact of not paying credit card debt off each month.

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Price & Value Outcome

Help customers pay only for what they need, and no more

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Consumer Support Outcome

This level of transparency builds trust and loyalty.

Optimise Your Savings Alert

You have £91,023 across your Bank of Scotland and Halifax accounts with £85,000 of protection. Consider moving money to another FSCS bank to maximise your full protection.

To find out more CLICK HERE.

Explore other saving accounts

Optimise Your Savings Alert

Help consumers protect their cash wealth. Identify when cash holdings exceed the FSCS limit across multiple accounts withing the same banking group.

Designed to help people who may not understand the FSCS protection limits.

It encourages people to consider spreading their cash across other accounts or financial products.

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Product & Services Outcome

Demonstrate you’re actively encouraging consumers to use products to best effect.

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Consumer Understanding Outcome

Help people develop proactive financial management behaviours.

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Price & Value Outcome

Help consumers enjoy the full benefits of their products by providing personal examples of what they can do to increase their levels of protection.

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Consumer Support Outcome

This level of transparency builds trust and loyalty.